State Farm – #Retweet4Good
During the devastating wildfires that ripped through California in November 2018, State Farm wanted to show that they are there for to help. With many people turning to twitter for updates, how to help and more, we thought it would be a great platform to not only show that State Farm cares, but to get people involved in helping. We took the opportunity to partner with Aaron Rodgers, who is from Chico, CA and launch #Retweet4Good. This fast pace real time social campaign started with a simple video tweet from Aaron saying he was donating $1 million dollars to a charity of his choice and that for every retweet of that tweet, State Farm would donate $1. Allowing people to feel like they are contributing to a the cause and helping people out, without actually having to spend any money.
While I was a junior freelance art director at Leo Burnett in Chicago, IL, I made some pretty awesome stuff:
Samsung – Bixby Quick Commands
Quick Commands are customizable command sequences within Bixby, Samsung's Voice Assistant, that allow users to execute multiple actions with a simple word or phrase. To showcase this feature and the benefits of complete personalization, I wrote and art directed two spots which highlight how this technology can be integrated into the everyday life of our global consumer base.
Samsung – Social Posts
I was a part of a team that creates content across three global social media channels: Samsung Pay, Samsung Health, and Samsung SmartLife. Each month we were tasked with creating 30 pieces of content across the channels that are relevant, exciting and show off the products and services. Here is some of my favorite content I made:
XFINITY – #minivations
Each year XFINITY hosts Watchathon Week for all of their customers to binge watch their favorite shows on any channel for free. In 2017, Watchathon Week was all about binge watching with your friends and family. As part of an ongoing social campaign, we created #minivations to help XFINITY users "buddy up." As well as create original, sharable content for XFINITY on social media. All together the videos got over 2.1+ million views on Facebook alone and became the most watch videos of the #minivation series.
XFINITY – Table Top Trivia
XFINITY wanted to create fun, aesthetically pleasing social content surrounding award shows, premieres of popular shows and other brand sponsored events. We created Table Top Trivia, a two part social post. The first .gif or image (left) is a clue for people to comment and guess what show or movie it is, these were posted in the morning. Then later in the day, XFINITY would post the second image or .gif (right) to reveal the show and show case the X1 Voice Remote.
Cheetos – National Coloring Day Instagram Coloring Book
For National Coloring Book Day, we created a mini campaign centered around Instagram stories. On the day, we released a 24 hour coloring book and invited follower to screenshot a page, color it in and post it to their own stories for a chance to be featured.
XFINITY – Award Shows
XFINITY teamed up with Dick Clark Productions and various award shows to promote their X1 operating system and it's features. We worked on two different award show campaigns, The Academy of Country Music Awards and The Billboard Music Awards. For each campaign we created: a :30 TV spot (with :15 and :10 cut down), Spotify OLA (visual and audio), social posts, a print ad, Facebook Live events, a full fleet of banners and AOL Devil Unit.