XFINITY – #minivations

Each year XFINITY hosts Watchathon Week for all of their customers to binge watch their favorite shows on any channel for free. In 2017, Watchathon Week was all about binge watching with your friends and family. As part of an ongoing social campaign, we created #minivations to help XFINITY users "buddy up." As well as create original, sharable content for XFINITY on social media. All together the videos got over 2.1+ million views on Facebook alone and became the most watch videos of the #minivation series.