State Farm – #Retweet4Good

During the devastating wildfires that ripped through California in November 2018, State Farm wanted to show that they are there for to help. With many people turning to twitter for updates, how to help and more, we thought it would be a great platform to not only show that State Farm cares, but to get people involved in helping. We took the opportunity to partner with Aaron Rodgers, who is from Chico, CA and launch #Retweet4Good. This fast pace real time social campaign started with a simple video tweet from Aaron saying he was donating $1 million dollars to a charity of his choice and that for every retweet of that tweet, State Farm would donate $1. Allowing people to feel like they are contributing to a the cause and helping people out, without actually having to spend any money.